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Tough question, "What is SEO?". As with pretty much all internet-related terms, concepts and notions, that of "SEO" does not have a unique definition and it is a blurry concept in most people's mind.

Credit Pacific Service Union Still, what is SEO? Since there is no ultimate, fully comprehensible definition for "SEO", the only way to go is to take a look at several definitions and try to merge them in order to have the right perspective.

Testimonials "I' consultancy's Search Engine Optimization (SEO) Best Practice Guide and have to say it is a fantastic resource for marketers at any level. The information ranges from SEO strategy and planning to keyword research, linking, metrics and advice on how to select a search marketing agency. Some SEO firms will not like seeing this kind of information available for only $179."

Credit First Service Union Wikipedia : "Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listings. The term also refers to an industry of consultants that carry out optimization projects on behalf of client sites."

Start with the SEO company's own website. But "SEO" has 118, 000, 000 results in Google, and "search engine optimization" has 27, 200, 000 results, so don't expect the site to rank high for these generic terms. Also note that some SEO companies don't try to optimize their own sites for SEO because they get most of their business through referrals.

Card Credit Mobile Service Fakezilla : "The changes that are made to the content and code of a web site in order to increase its rankings in the results pages of search engines and directories. These changes may involve rewriting body copy, altering Title or Meta tags, removal of Frames or Flash content, and the seeking of incoming links."

Online security forums www.seniar.com [report broken link] computer SEO Forum [report broken link] Swedish SEO forum. SEO Circuit [report broken link] SEO Circuit SEOZip [report broken link] The SEOZip Community is an ever growing group of web developers, programmers and friends that enjoy working together, sharing and discussing ideas and learning from each other's experiences.

Card Credit Discover Service The Web Search Workshop : "The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimizing a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process."

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Credit Public Service Union 6am Media : "The process of improving web pages so that it ranks higher in search engine for targeted keywords with the ultimate goal of generating more revenue from the web site. There are many SEO techniques. In general, these techniques can be categorized as On-Page Optimization, On-Site Optimization, and Off-Site Optimization. There are also two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (actually guidelines provided by search engines). Black hat SEOs are those that push the limit of SEOs and employ some questionable or prohibited techniques (according to the guidelines). These black hat SEO techniques are also commonly known as spam."

. Company agrees to provide Customer with SEO Services as described in the Order Form and this Agreement. or phases set forth in the Order Form for development, improving the ranking of, or positioning the contents of the Customer’s URL(s) (as set forth in the Order Form) or directories. SEO Services are intended to provide the Customer with preferential positioning in selected search engines and report results on an ongoing and timely basis.

Card Credit Processing Service Website NOVA : "acronym for search engine optimization. This is the process of making a website 'search-engine-friendly. Search engine optimization is primarily used to increase rankings in SERPs, and effective SEO can increase the potential of your website and bring in more traffic."

Center Credit Service Union Thousands more definitions are available, almost as many "SEO guru's" you will find online ("The Guru Problem" is actually the title of another article to be published soon).
As you can see, no definition is like another, but they all tend to converge to a certain common understanding.

Card Credit Service Wireless There are numerous techniques and tools used to achieve SEO goals, and they should NOT be included within a definition.

Credit Security Service Union Since it is not correct to define a concept through its tools, here is a definition I have come up with after long deliberations. The suggestion is to define SEO as follows:

Credit Report Service SEO = abbreviation for "Search Engine Optimization", the process of optimizing and tuning a web site and gaining online awareness for it, in order to deliver targeted visitors and ensure high conversion rates.

Blogspot Com Christian When done correctly, SEO activities must:
- make search engines crawl the site;
- make search engines index the site;
- ensure a high ranking among SERPs (Search Engine Results Pages) for given keywords;
- achieve a high page rank;
- drive targeted traffic;
- achieve high conversion rates among the site's visitors.

Christian Counseling Credit Since nothing is definitive and ultimate in the world of SEO, I'd like to receive your feedback and comments: TeaWithEdge.com is a way to contact me and speak up about your Marketing concerns.

Credit Federal Service Union About The Author:
Otilia is an e-Marketing expert. She owns http://www.marketingwho.com , and her current SEO clients are http://www.teawithedge.com and http://www.previewcoloradohomes.com .

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