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Overture Launches Search Optimizer

New Campaign Management Product Maximizes Advertiser Return on Sponsored Search

Credit Pacific Service Union PASADENA, Calif.--(BUSINESS WIRE)--July 27, 2004--Overture Performance Marketing, a division of Overture Services, Inc., today announced the launch of Search Optimizer, an enhanced campaign optimization product designed to help advertisers maximize the effectiveness of their Overture sponsored search campaigns. The launch of Search Optimizer, now available in the U.S., demonstrates Overture's ongoing commitment to generating greater value for its advertisers by providing them with simplified campaign management solutions and valuable insights to better inform their marketing decision-making process.
"Overture is always looking for ways to help our advertisers use sponsored search campaign management to enable them to focus on running their businesses," said Steven Mitgang, senior vice president and general manager of Overture Performance Marketing. "Search Optimizer fulfills this need by helping advertisers increase the performance of their sponsored search campaigns and save time, ultimately enabling them to more efficiently meet their business objectives."

Credit First Service Union Search Optimizer allows Overture advertisers to improve their campaign performance and reduce the amount of time spent managing their listings by offering them the ability to easily:

Examples of information we receive from other sources include updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily; search term and search result information from some searches conducted through the Web search; search results and links, including paid listings (such as Sponsored Links from Google and Overture); and credit history information from credit bureaus, which we use to help prevent and detect fraud and to offer certain credit or financial services to some customers.

Card Credit Mobile Service -- Optimize campaigns based on business objectives such as cost-per-acquisition (CPA), cost per click (CPC), return on ad spend (ROAS) and others;

A new online debt test has been launched by the BBC, the FSA (Financial Services Authority) and credit rating firm Experian.

Card Credit Discover Service -- Automate keyword bidding based on performance-driven bid recommendations tied to their unique business objectives;

Credit card provider Barclaycard has launched a new text alert service to remind customers when their monthly payment is due.

Credit Public Service Union -- Sort campaigns by performance to quickly and intuitively determine which campaigns/keywords need additional optimization;

iPowerWeb has partnered with Overture in order to provide all web hosting customers with a free $50.00 advertising credit on websites like Yahoo!, MSN, and Lycos.

Card Credit Processing Service -- Manage thousands of keywords through features that allow them to develop "watch lists" of their most important campaigns or keywords, perform advanced searches of their performance data and quickly download large amounts of information to an outside application;

Center Credit Service Union -- Define active time frames for their listings.

Card Credit Service Wireless The product builds on the core foundation of the campaign performance metrics provided in Marketing Console, which was launched in November 2003 and will remain in the Overture Performance Marketing product line.

Credit Security Service Union Search Optimizer is a subscription based product and is available in the U.S. directly through Overture Performance Marketing and will soon be available through select search engine marketing partners. For more information, please visit Overture's website at http://www.overture.com/d/USm/ac/pr/so.jhtml.

Credit Report Service About Overture

Blogspot Com Christian Overture Services, Inc., a wholly-owned subsidiary of Yahoo! Inc., offers essential marketing services for companies doing business online. The company's search-based products and tools help businesses connect with highly motivated customers. Overture is based in Pasadena, Calif. with U.S. offices in New York, Chicago and San Mateo, CA. The headquarters for Overture's non-U.S. business is in Ireland, with offices across Europe, Asia, and Australia. For more information about Overture, visit www.overture.com.

Christian Counseling Credit Contacts

Credit Federal Service Union
Overture Services, Inc.
Dina Freeman, 626-685-6380

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