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Pitegoff to Speak at CTC-28

Credit Pacific Service Union A top level tourism researcher at VISIT FLORIDA, the private-public partnership that serves as the official tourism board for the State of Florida, will be one of the experts who will teach a MasterClass on crisis communications for the tourism industry at the 28th annual Caribbean Tourism Conference (CTC-28) in the United States Virgin Islands next month.

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Credit First Service Union Barry Pitegoff, the vice president of research for VISIT FLORIDA, will focus on how to use research to craft a credible and appealing message following a crisis.

"Florida and the Caribbean have a lot in common and we face some of the same challenges when it comes to disasters," Mr. Pitegoff said.

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Card Credit Mobile Service He said he intends to walk CTC-28 delegates through these challenges and the process of how to figure out what to say, to whom to say it and when to communicate the message following a crisis.

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Card Credit Discover Service "The target market needs to have a good, honest, credible knowledge of the rate at which the product is coming back and how good the product really is," Mr. Pitegoff stated, "and (there is a need) to assuage the worries and concerns of the different groups, including the consumers."

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Credit Public Service Union Mr. Pitegoff has directed the research programme for Florida tourism for 25 years and has a wealth of experience in destination tourism research, particularly in crisis situations. He led the research that determined VISIT FLORIDA's message in the wake of the 11 September 2001 terrorist attacks in the United States, and after the four hurricanes that hit Florida last year.

Florida's tourism recovered quicker than that of any other US tourism destination following 9/11, Mr. Pitegoff said, and, despite last year's hurricanes, a record 76.8 million people took a vacation there, a three per cent increase on 2003.

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Card Credit Processing Service "We are very pleased that Mr. Pitegoff has agreed to teach this MasterClass. He is recognised and respected as a veteran industry leader, and I am confident that delegates to CTC-28 will appreciate and value the opportunity to hear his perspective on how to approach research for crisis communications and how best to interpret and utilise the information gathered," said Hugh Riley, the Caribbean Tourism Organization (CTO)'s director of marketing for the Americas.

The MasterClass on crisis communications will examine some of the crises that the Caribbean has had to deal with in the recent past, including natural disasters and crime and how the communication was handled. It will also explore why the media seem obsessed with certain types of events.

Center Credit Service Union Delegates attending this session will learn from presenters who have dealt successfully with major crises and the communications and public relations techniques that they employed.

"This MasterClass is a great opportunity for delegates to gain invaluable insight into this critical aspect of tourism communications because how we respond to crisis situations is critical in having the world continue to view the Caribbean as a place to come and enjoy a vacation. It is therefore, essential to communicate the message correctly," added Mr. Riley.

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