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CTO - Technology: Driving the Business of Tourism

Credit Pacific Service Union The impact of technology on the regions tourism business will be the general focus of a crucial MasterClass at the 28th Annual Caribbean Tourism Conference (CTC-28) in the United States Virgin Islands in October. With experts predicting that online travel will comprise more than 50 per cent of all travel bookings by 2006 and with travel sites becoming one-stop-shops for an entire travel experience it is important for those involved in Caribbean tourism to critically examine how best to make use of technology to drive business, the has CTO indicated.

Some of the listings have also been certified by Ecotourism Australia, which means they meet high standards of environmental sustainability, business ethics and cultural sensitivity. According to Errol Hunt, 'Tourism in Australia, as in any country, needs to respond to the increasing call for visible sustainable tourism options. There are lots of great Australian tourism operators doing this already. We hope that the new GreenDex in our Australia guide, and other similar initiatives, will drive other operators in the same direction, as they see that there%š sustainable business.

Credit First Service Union There is no doubt that technology is changing the travel and tourism industry at lightening speed and impacting on where consumers are travelling, how theyre booking and what theyre spending, and the companies and destinations that maximise their Internet presence to seize the new business opportunities that technology present will thrive, said Hugh Riley, CTOs director of marketing for the Americas.

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Card Credit Mobile Service The MasterClass dubbed, Technology: Driving the Business of Tourism - Where are we now, and where are we heading? will provide valuable insights for all levels of participants. It will deal with issues such as how online marketing fits into the traditional mix; how to use e-commerce as a cost advantage; search engine management and marketing products and services on line.

Adobe Systems Incorporated ( ADBE) today announced the promotion of Kevin Lynch to chief technology officer (CTO). In this new position, Lynch will oversee Adobe experience design and core technology across business units. As part of this role Lynch will continue to drive Adobe technology platform for designers and developers, which includes Adobe Flash Player, Adobe Flex, time dynamic capabilities of the Web.

Card Credit Discover Service CTO has made radical changes to the CTC programme by replacing most of the normal plenary sessions and workshops with a series of MasterClass educational seminars taught by travel and tourism industry experts. These MasterClasses will result in Certificates of Achievement for delegates attending the courses.

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Credit Public Service Union CTC-28 will be held at the Frenchman's Reef & Morning Star Marriott Beach Resort in St. Thomas, USVI from October 21-26.

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