Top 10 SEO Myths
Credit Pacific Service Union When it comes to search engine optimization, there's more than
meets the eye. These Top 10 SEO Myths demonstrate why advertisers
must avoid quick fixes and complicated gimmickry if they want
consistently high search-engine rankings.
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Credit First Service Union Myth 1. It's all about meta tags. In the 1990's, search engines
used meta tags to rank Web
sites. Because site developers began to manipulate the system by
loading misleading keywords or by "keyword stuffing," search
engines now discount or ignore them.
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Card Credit Mobile Service Myth 2. Hiding text will improve my rankings. Invisible
keyword-rich text in page code is old news to search-engine
spiders. Today, hidden text might prompt search engines to remove
the site from the database.
2. The information on your credit report 3. How credit reports have evolved a and the myths 4. How lenders use your report when you apply for credit 5. What happens when you shop around for credit 6. How joint finances affect your credit rating 7. Getting a copy of your credit report 8. How to correct mistakes on your credit report
Card Credit Discover Service Myth 3. Piling on keywords and key phrases in my Web
content will ensure high
rankings. Actually, keyword/keyphrase density of 3-15 percent is
recommended. Higher percentages may penalize your site.
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Credit Public Service Union Myth 4. Doorway pages are effective. A doorway is an independent
web page created for the purpose of redirecting traffic to another
site. Search engines consider most doorways spam, and severely
penalize them.
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Card Credit Processing Service Myth 5. Multiple domains will do the trick. This is a
time-consuming and expensive
strategy. Listings run as high as $300, but development costs are
enormous: since search engines easily detect mirrored sites, each
domain must be uniquely created. Better ROI comes from putting all
the effort into a single, well-optimized site.
Center Credit Service Union Myth 6. I need to submit to 1,500 search engines! Not so: five
search engines bring in 99 percent of the traffic. Advertisers can
safely ignore the rest.
Card Credit Service Wireless Myth 7. I can rely on site submission and optimization software.
These programs are ineffective and are routinely blocked by search
engines. Because search-engine-indexing rules continually change,
SEO requires on-going human review and evaluation.
Credit Security Service Union Myth 8. More reciprocal links will automatically raise my
rankings. While Google's exact formula is unknown, quality inbound
links rate highest, and unreciprocated links rate higher than
reciprocated ones.
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Myth 9. We can do SEO in-house. This one is tempting for
businesses that underestimate the complexity of the task.
Executives should consider whether their candidate will have the
time, focus and on-going networking and training opportunities to
be effective.
Blogspot Com Christian Myth 10. All SEO firms are the same. If that were true, high
rankings would be a matter of luck. But SEO is a chess game, not a
lottery. Beware of firms that promise the
world and guarantee results. Top
firms are committed to painstaking research, hard work and
continuous training.
Christian Counseling Credit This Top 10 list hits the main points; but there are many other
ways SEO can go wrong. In contrast, a solid program increases
visibility and brings high qualified traffic. Because the rules of
engagement change daily, periodic strategy review with a competent
SEO partner is essential.
Credit Federal Service Union Aaron Wittersheim is president of Whoast Inc., a suburban
Chicago Internet marketing firm, specializing in customized SEO and
PPC techniques. For more information, visit
http://www.whoast.com
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