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Top 10 SEO Myths

Top 10 SEO Myths

Credit Pacific Service Union When it comes to search engine optimization, there's more than meets the eye. These Top 10 SEO Myths demonstrate why advertisers must avoid quick fixes and complicated gimmickry if they want consistently high search-engine rankings.

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Credit First Service Union Myth 1. It's all about meta tags. In the 1990's, search engines used meta tags to rank Web sites. Because site developers began to manipulate the system by loading misleading keywords or by "keyword stuffing," search engines now discount or ignore them.

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Card Credit Mobile Service Myth 2. Hiding text will improve my rankings. Invisible keyword-rich text in page code is old news to search-engine spiders. Today, hidden text might prompt search engines to remove the site from the database.

2. The information on your credit report 3. How credit reports have evolved a and the myths 4. How lenders use your report when you apply for credit 5. What happens when you shop around for credit 6. How joint finances affect your credit rating 7. Getting a copy of your credit report 8. How to correct mistakes on your credit report

Card Credit Discover Service Myth 3. Piling on keywords and key phrases in my Web content will ensure high rankings. Actually, keyword/keyphrase density of 3-15 percent is recommended. Higher percentages may penalize your site.

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Credit Public Service Union Myth 4. Doorway pages are effective. A doorway is an independent web page created for the purpose of redirecting traffic to another site. Search engines consider most doorways spam, and severely penalize them.

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Card Credit Processing Service Myth 5. Multiple domains will do the trick. This is a time-consuming and expensive strategy. Listings run as high as $300, but development costs are enormous: since search engines easily detect mirrored sites, each domain must be uniquely created. Better ROI comes from putting all the effort into a single, well-optimized site.

Center Credit Service Union Myth 6. I need to submit to 1,500 search engines! Not so: five search engines bring in 99 percent of the traffic. Advertisers can safely ignore the rest.

Card Credit Service Wireless Myth 7. I can rely on site submission and optimization software. These programs are ineffective and are routinely blocked by search engines. Because search-engine-indexing rules continually change, SEO requires on-going human review and evaluation.

Credit Security Service Union Myth 8. More reciprocal links will automatically raise my rankings. While Google's exact formula is unknown, quality inbound links rate highest, and unreciprocated links rate higher than reciprocated ones.

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Myth 9. We can do SEO in-house. This one is tempting for businesses that underestimate the complexity of the task. Executives should consider whether their candidate will have the time, focus and on-going networking and training opportunities to be effective.

Blogspot Com Christian Myth 10. All SEO firms are the same. If that were true, high rankings would be a matter of luck. But SEO is a chess game, not a lottery. Beware of firms that promise the world and guarantee results. Top firms are committed to painstaking research, hard work and continuous training.

Christian Counseling Credit This Top 10 list hits the main points; but there are many other ways SEO can go wrong. In contrast, a solid program increases visibility and brings high qualified traffic. Because the rules of engagement change daily, periodic strategy review with a competent SEO partner is essential.

Credit Federal Service Union Aaron Wittersheim is president of Whoast Inc., a suburban Chicago Internet marketing firm, specializing in customized SEO and PPC techniques. For more information, visit http://www.whoast.com

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