'Trendy' Wireless Phones Most Likely to Be Researched
Online
Low-Cost Models Most Often Ordered
Motorola RAZR V3C Tops the List of Most Researched Wireless Phones;
Sony Ericsson Z520A Most Frequently Ordered Online, with More than
Two-Thirds at No Cost to the Consumer
Credit Pacific Service Union RESTON, Va., June 12 /PRNewswire/ -- comScore Networks, a leader
in the measurement and analysis of consumer behavior and attitudes,
today released an analysis of the online research and purchase
behavior of consumers in the wireless phone
market. comScore revealed that
consumers were most likely to research newly released and
"trendy" models, with the Motorola RAZR V3C topping the list
during the first quarter of 2006. Other models securing spots on
the most researched list include the Palm Treo 650, the Palm
Treo 700W, and the Motorola Pebl.
The Motorola Q is the latest phone to be released, with Verizon
Wireless positioned as sole provider of this model for a limited
time. As a measure of interest in the model, comScore found that
the Motorola Q product page on the Verizon Wireless Web site
received slightly more than 100,000 unique visitors in the second
half of May, 2006.
Top 10 Wireless Phones Researched Online First Quarter 2006 Manufacturer Model Motorola RAZR V3C Palm Treo 650 Motorola E815 Palm Treo 700W Motorola RAZR V3 Samsung A900 Motorola Pebl Sony Ericsson Z520A Nokia 6101/6102 LG C2000
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Credit First Service Union Price is a Driving Factor When Purchasing a
Phone
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Card Credit Mobile Service ComScore also analyzed trends in ordering cell phones online,
among new and existing customers, at major carrier and wireless
sites in the first quarter of 2006. Not surprisingly, low-cost --
or no-cost -- models topped the list. The Sony Ericsson Z520A,
available through Cingular, was the most frequently ordered model,
with more than two-thirds of these phones provided at no cost to
the customer. The Nokia 6101 (T-Mobile) and 6102 (Cingular) phones
ranked second during the first quarter of 2006. More than
two-thirds of the Nokia 6101/6102 phones were also provided at no
cost to the customer.
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Card Credit Discover Service "Consumers are researching the latest wireless phones online in
great numbers, by either visiting product pages or conducting
searches for specific models at the leading
engines," said Brian Jurutka,
director of
marketing solutions at comScore.
"The top 10 models sold accounted for nearly half of all phones
ordered by consumers at major wireless sites in the first
quarter -- with Motorola capturing the highest share at 38
percent."
Top 10 Wireless Phones Ordered Online First Quarter 2006 Source: comScore Networks Manufacturer Model Sony Ericsson Z520A Nokia 6101/6102 LG C2000 Motorola RAZR V3C Motorola RAZR V3 Nokia 6061 Samsung SGH-X497 Samsung SCH-A950 Motorola V276 Motorola I870
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Card Credit Processing Service This study is based on comScore's global panel of more than 2
million consumers who have given explicit permission to
confidentially capture their Web-wide browsing and transaction
behavior, including online purchasing and searching. The list of
most frequently searched wireless phones is based on visitation to
the product Web pages for specific phone models and keyword
searches for particular models. comScore's list of most frequently
ordered phones is based on the firm's proprietary data capture
methodology that measures actual sales on cingular.com,
verizonwireless.com, sprintpcs.com, nextel.com, t-mobile.com,
wirefly.com, letstalk.com, and inphonic.com. Sales include phones
ordered in conjunction with new contracts, renewals and
upgrades.
Center Credit Service Union Contributing analysts: Serge Matta and Frank
Pecjak
Card Credit Service Wireless About comScore Networks
Credit Security Service Union ComScore Networks provides unparalleled insight into consumer
behavior and attitudes. This capability is based on a massive,
global cross-section of more than 2 million consumers who have
given comScore explicit permission to confidentially capture their
browsing and transaction behavior, including online and offline
purchasing. comScore panelists also participate in survey research
that captures and integrates their attitudes and intentions.
Through its proprietary technology, comScore measures what matters
across a broad spectrum of behavior and attitudes. comScore
consultants apply this deep knowledge of customers and competitors
to help clients design powerful marketing strategies and tactics
that deliver superior ROI. comScore services are used by global
leaders such as AOL, Microsoft, Yahoo!, Verizon, AT&T, Best
Buy, The Newspaper Association of America, Tribune Interactive,
ESPN, Fox Sports, Nestle, MBNA, Universal McCann, the United States
Postal Service, Merck and Expedia. For more information, please
visit http://www.comscore.com/
Credit Report Service Source: comScore Networks
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