Visitors to About.com Gain Pricing Information on More Than
10.5 Million Products
Credit Pacific Service Union NEW YORK, NY (December 21, 2004) -- About.com, the leading
online source for original consumer advice and information, today
announced the continued build out of its commerce capabilities
through a partnership with PriceGrabber.com, one of the Web's most
innovative and trusted comparison shopping sites. With the
integration of PriceGrabber features and services, About.com gives
users the product and shopping information they need to make
informed purchasing decisions. This functionality is a key part of
About.com's publishing model that creates new interactions between
content, advertising and now, commerce.
"We identified commerce functionality as an integral piece to the
About.com user experience. This capability enhances the value of
our Guides and complements the environment both the content and
advertising play in by delivering a single package of targeted
content," said Peter Horan, CEO of About.com. "PriceGrabber is a
logical next step that helps our users move from potential buyers
to educated consumers who feel they've chosen the right product at
the best available price."
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Credit First Service Union Currently, PriceGrabber provides comparative shopping
information on more than 10.5 million products and is accessible
throughout many of About.com's 23 content channels, including
Shopping & Style, Home & Garden and Health &
Fitness.
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Card Credit Mobile Service Visitors seeking comparison shopping tips on About.com can link
easily to the PriceGrabber engine through the "Compare Prices" tab
and find the most competitive prices online, a valuable feature and
extension to the rich package of original content and related
advertising found on every page of About.com. The purchasing
options enhance the product reviews, research, buying tips and top
picks offered by the About.com Guides on everything from digital
cameras to MP3 players to treadmills. Under terms of the
partnership, PriceGrabber will be the sole provider of details on
products, prices, stores and availability.
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Card Credit Discover Service "About.com provides consumers with practical, relevant
information," said Ron LaPierre, vice president of business
development at PriceGrabber. "As a flexible, comprehensive, and
accurate shopping tool, PriceGrabber expands About.com's already
robust content package by putting up-to-the-minute comparison
shopping content at the fingertips of the more than 20 million
users seeking actionable information on About.com every month."
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Credit Public Service Union As topical experts, About.com's Guides develop and update one
million pages of original content on more than 475 topic sites. The
content is useful and relevant --particularly for shoppers - with
great emphasis on in-depth coverage of what consumers need to know
in order to choose a particular product or service. The
PriceGrabber partnership solidifies About.com as a valued resource
that helps consumers to not only find product advice and
information but to purchase and save money.
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Card Credit Processing Service About About.com
Founded in 1997, About.com is the leading online source for
original consumer information and advice, and is part of PRIMEDIA,
Inc., the leading targeted media company. As a top 10 Web property,
About.com holds a valued role in the lives of more than 20 million
Internet users. The success of About.com centers around a unique
Guide System that features 23 content channels and promotes
original content from more than 475 topical advisors or "Guides."
The Guides are the heart and soul of the About.com experience,
sharing their passions across 50,000+ topics and offering
actionable information and advice that is always useful, practical
and personally relevant. With more than 1 million pieces of
original content and approximately 400 million page views per
month, About.com's robust library stands as the largest of its kind
on the Web today, maintaining its position as one of the Web's most
popular destinations.
Center Credit Service Union About PriceGrabber
PriceGrabber.com is a leader in comparison shopping and is widely
recognized as one of the best and most useful sites on the Internet
by industry leading publications including PC World(1) and PC
Magazine(2). The company's web site is the starting point for savvy
shoppers who value their time, money and privacy. PriceGrabber's
innovative services include BottomLinePrice calculation,
Storefronts marketplace, merchant ratings and reviews, detailed
product information and reviews, side-by-side product comparisons
and email notification of the best prices and availability on the
Internet - making PriceGrabber a valuable ally for any shopper. For
merchants, manufacturers and partners, PriceGrabber provides
valuable visibility to an active population of shoppers.
PriceGrabber's vast database of consumer comparison shopping habits
is available for companies seeking in-depth product and market
analysis. The company offers price comparison in English (at
www.pricegrabber.com), Spanish (at www.preciomania.com) and
Portuguese (at www.precomania.com) as well as international sites
in Canada and the United Kingdom. PriceGrabber is headquartered in
Los Angeles, CA.
Card Credit Service Wireless PriceGrabber is a registered trademark, and PriceGrabber.com and
BottomLinePrice are trademarks of PriceGrabber.com, LLC. Other
trademarks or registered trademarks are the property of their
respective owners.
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