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Prophet 21 B2B Seller Opens Avenue to New Customers, Increased Sales

Online Orders 36 Percent Larger Than Phoned-in

Credit Pacific Service Union YARDLEY, Pa.--(BUSINESS WIRE)--July 14, 2004--Medical Specialties had the service, supplies, and staff to woo and win a national $4 million account. But the Massachusetts-based medical supply and equipment distributor did not have one thing the potential customer required: a Web-based storefront through which customers could enter orders and access account information.
"The only way the customer would commit to doing business with us was if we had a fully live site in less than 120 days," remembers Tom Sisti, vice president of information technology. Sisti knew he and his staff had to act fast. He contacted Medical Specialties' longtime technology partner - Prophet 21 - for help.

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Credit First Service Union Prophet 21 offered exactly what Medical Specialties needed through B2B Seller, a fully hosted and integrated Web-based storefront solution that enables distributors to service existing and prospective customers 24 hours a day, seven days a week.

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Card Credit Mobile Service "We told Prophet 21 what we needed and that we had to get the project underway immediately," Sisti says. "During our first meeting, we mapped out the steps, established a timetable and began developing the specs required to design and implement our B2B Seller site. Prophet 21 was definitely in tune with the critical situation and our need to get this done."

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Card Credit Discover Service "Prophet 21 understands that distributors who need Web sites often need them quickly, so we offer a fully customizable solution, along with the services that get their project on its way immediately," said Chuck Boyle, Prophet 21 president and CEO. "This helps businesses like Medical Specialties realize a return on investment as soon as possible."

Credit Public Service Union B2B Seller Site Delivered Right on Time; Exceeds Expectations

When a current or potential customer contacts Brandrud and asks for a quote, the contact information is entered into Prophet by a sales support or customer service employee. contact the potential customer at a specified period of time. Before Prophet, the back log of quotes from leads that never materialized would go untouched because the sales reps are onto the clients that proactively contacted them. By mining the leads that never responded to the quotes, Brandrud is going after highly qualified leads that never took the next step.

Card Credit Processing Service Thanks to everyone's hard work, Medical Specialties' B2B Seller site was live and ready for customers on its target date. "We won that $4 million customer and a few others who were waiting for the ability to work with us over the Web," Sisti says. "Our B2B Seller site paid for itself the moment it went live."

Center Credit Service Union While Medical Specialties employees understand the value of a Web-based storefront, they also realized that people do not automatically flock to a new Web site. So, they encouraged employees to push new and existing customers to www.msdonline.com

Card Credit Service Wireless Each inside and outside sales representative worked to register dozens of customers. Those customers then went online to enter almost $357,000 worth of orders for medical supplies during the site's first 30 days. "Online orders represented more than 8 percent of total revenue during our first month," Sisti reveals. "And halfway through our second month, we expected customers to enter about 25 percent of total sales online."

Credit Security Service Union Because the B2B Seller site allowed Medical Specialties to transfer order entry duties to end-users, employees can now sell proactively - and offer more consultative advice. And, as more people enter orders via the Web, the company will be able to handle more customers with the same number of service staff.

Credit Report Service Best of all, customers shopping online can take time to browse - which increases the average overall dollar value of total orders. "Dollar-wise, the average online order is about 36 percent larger than a phone-in order," Sisti says.

Blogspot Com Christian Sisti says his company's B2B Seller site was well worth the time and money his company invested. "We do about $65 million per year, and we've always done well against other companies our size," he says. "It's the national competitors we've had challenges with in the past, due to the lack of a Web based ordering platform. B2B Seller makes us look larger and more competitive - and helps us in our efforts to win business we may not have had a chance at before."

Christian Counseling Credit About Prophet 21

Credit Federal Service Union Since 1967, Prophet 21 has been a leader in providing durable goods distributors with innovative, adaptive solutions essential for running their businesses. With more than 2,700 customers and 84,000 users conducting over $44 billion in highly complex supply chain transactions annually, Prophet 21 is a true business partner, helping companies of all sizes leverage technologies and maintain a competitive advantage. Through its business technology and services, Prophet 21 seeks to streamline customers' business processes and reduce transaction costs to maximize profit and growth.

Credit Monitoring Service Prophet 21 offers enterprise software solutions that provide organizations with powerful, highly customizable applications designed to improve customer service and maximize their return on investment. In addition, the company offers an Internet trading network that streamlines the commerce process between distributors, manufacturers/suppliers, and end-users. A complete line of professional services backs all Prophet 21 solutions.

Credit Division Service For more information about Prophet 21, please visit www.p21.com, e-mail info@p21.com, or call 1-800-PROPHET, press 1.

Card Credit Online Service Copyright (C) 2004 Prophet 21, Inc. All rights reserved. Prophet 21 is a registered trademark of Prophet 21, Inc. All other trademarks and registered trademarks are the property of their respective companies.

Consumer Counseling Credit Inc Contacts

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Kimberly Meiser, 215-493-8900 ext. 3170
kmeiser@p21.com

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