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Experts agree that buying keywords on a search engine without testing and tracking those keywords will bring, at best, mixed results. What s important, say the experts, is to use quality analytics software that follows purchased keywords and keyword phrases from the moment a visitor clicks on a sponsored-search ad (on a search engine) to the visitor s activity on a website. credit pacific service union

For example, say a website owner, we ll call him Dave, sells video cameras. Say Dave purchases the phrase cheap video cameras at Google for $1 per click. (That is, Dave pays Google $1 each time a Google visitor types cheap video cameras and then clicks on Dave s video camera ad.) credit first service union

Dave may notice an immediate jump in traffic to his website, but no meaningful increase in sales. Analytics software can help Dave determine why there s no increase in sales. Analytics software can track the visitor behavior through Dave s website, comparing this ad to others that Dave is running. It can record which page from which visitors exited the site. And it can track how long visitors remain on the site. If a visitor views many pages on Dave s site, stays on the site for several minutes and still purchases nothing, Dave may conclude, for example, that his camera prices are too high. Conversely, if a visitor views only the home page of Dave s site and exits it after just a few seconds, Dave may conclude the visitor wasn t interested in his brand of cameras. Analytics software can track each visitor, from each keyword phrase, from each search engine. card credit mobile service

It s important that the analytics provider is able to provide the data that corresponds to the conversion goals of a website, said Andrew Hazen, founder and CEO of Prime Visibility, a firm that consults and manages paid-search campaigns. For example, we have a cosmetics client who needs to know where traffic is geographically coming from so we can follow-up our paid search ads with local television infomercials or even direct mail. In this instance, the paid search ads generated lots of traffic from Arizona, and we mailed catalogs and purchased TV time in that market. card credit discover service

All experts agree that analytics software enables ecommerce operators to improve their paid-search campaigns. The software typically resides on the owner s web server or on a web server controlled by the analytics company. Software stored on the owner s web server is usually purchased, while software stored on the analytic-company s server is typically charged monthly. credit public service union

Prices for the software can vary widely, from $49 per month for ClickTracks entry-level Analyzer Hosted service, to tens of thousands of dollars for elaborate systems. We use Omniture for our clients, which is, in our view, the Rolls Royce of analytics software, said Prime Visibility s Hazen. This software would independently cost more than $10, 000, but our clients receive the benefits from it without having to purchase it directly. card credit processing service

With a reputable analytics system, ecommerce operators can use visitor behavior data to adjust and tweak their search ad campaigns or even the website itself. Bob Cooke is President of Doozy Cards, an online e-card provider. Says Brooks, We launched our new website a few months ago, and we were convinced that the most popular feature would be our greeting card reminder service. We built our site around it and bought search ads that supported it. Guess what No one used that reminder service. Our analytics software, ClickTracks, showed us that most visitors opted instead for the free 10-day trial. So, we changed our site to focus on that. center credit service union

I ll tell you, says Cooke. These analytics reports get to be addicting. I look at them the first thing every morning. I have analytics for breakfast! This article is used with permission from Practical eCommerce magazine, copyright 2007. Practical eCommerce is a printed and online resource for ecommerce businesses. For tips, tools and advice to improve your ecommerce business, Credit Guide Credit Credit . card credit service wireless

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StartLogic Editorial Library Attracting The Right Traffic By Kevin Gold Gaining just one percent more sales or leads from your visitors can significantly impact your bottom line, yet the common practice of improving website conversion often focuses exclusively on redesigning and optimizing your website. credit security service union

Website conversion - the process of turning website visitors into actions like phone calls, product purchases or coupon downloads - can only reach its full potential if your site is attracting the right traffic. credit report service

Generating measurable website conversion improvements must start with the advertising channels you select to reach your target audience. A website realizes a lower conversion rate if the advertising channels attract the wrong audience or draw visitor attention using the wrong message. blogspot com christian

Recently I had a discussion with a new ecommerce client about his traffic volumes and expected conversion rate improvements. The client was thrilled with his top search-engine placements for his primary keywords. Indeed the keyword placements were impressive, yet digging deeper into the keywords and the potential search intent behind them presented a different perspective. christian counseling credit

In most client conversations, website traffic is summarized in numbers. We talk about sales as a numbers game. The more visitors to your website, the more sales you generate. If you sales are low, then get more traffic or optimize your website to convert what you currently receive. Throughout these conversations, however, the visitor quality behind the traffic is overlooked. credit federal service union

Break down the Web Analytics Association s definition of website conversion: Percentage of a visitor type who complete a multi-step conversion process with a defined beginning and end within 30 minutes... credit monitoring service

A high conversion rate is driven by two factors: visitor type and actions completed. Website conversion occurs at the interaction between the right visitor with the right product or service that satisfies their intentions. The first part of the equation, visitor type, either increases or decreases the potential of the second part, actions completed. credit division service

When launching a website conversion-improvement initiative, start by evaluating your visitors against these criteria

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• the audience demographics of the advertising channels from which you pull consumer counseling credit inc

• the visitor intent card credit fleet service

• the quality of your visitors against your defined conversion objective card consolidation credit

Visitor Intent The keywords and advertising channels you select access pools of visitors at different buying stages including visitors who

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• Know what they want credit federal first service

• Know approximately what they want consumer credit service

• Don t know what they want but are exploring potential options center credit family service

• Sport clickers who don t want anything credit reporting service

In search marketing, whether paid or natural, the searcher drives the experience. By entering a keyword into a search engine, the visitor is revealing to you some degree of their intentions. Beyond the keyword and ad channel, the message you use to attract attention and motivate a click-through further exposes intention. Carefully craft your ad copy to qualify visitors and attract those with the strongest intent for completing your conversion objective. cca credit division service

You gain insight into visitor intentions by performing quantitative and qualitative research. Analyze web analytic data, interview your sales and customer-service staff, and conduct formal and informal surveys, focus groups and usability tests. Your objective is to form an educated guess about your visitors intentions and shape it over time through continually testing and measuring new channel, keyword and message performance. credit free report service

Quality of Your Visitors against Your Defined Conversion Objective

Returning to the conversation with my client about top keyword-search placements, the client figured that with his high-traffic volume, our ability to drastically increase website conversions was a slam dunk. Before addressing that, I asked the client what was his primary conversion objective - what action did he want visitors to take card credit customer discover

The client, who sells multiple products and services, wanted to increase leads for service A. Unfortunately the keywords generating the high traffic volumes were indirectly associated with service A, yet directly relevant to some of his website products. The question then was, How to improve conversions for a service when the visitors do not possess the intent to act credit repair report service

Because some visitors recognized the association, we implemented specific conversion strategies gaining more than 270 percent increase in the client s conversion rate for service A. The client. however, would realize greater conversion improvements by reoptimizing his search channels to attract visitors with stronger service A intent. credit legal repair service

Gaining Perspective Skyrockets Ecommerce Sales

Website conversion is an essential best practice for improving your ecommerce business. It is a proven process for increasing your bottom line without adding more to your advertising expenses. Carefully, however, analyze your advertising expenses to determine if your dollars are being placed in the right channels and using the right keywords and messages. By making adjustments based on attracting the most qualified visitors with the highest intent for your products or services, you will not only improve your conversions but also generate a greater return from your on-site conversion-improvement efforts. cic credit monitoring service

This article is used with permission from Practical eCommerce magazine, copyright 2007. Practical eCommerce is a printed and online resource for ecommerce businesses. For tips, tools and advice to improve your ecommerce business, Credit Guide Credit Credit . HACKER SAFE certified sites prevent over 99.9% of hacker crime. STARTLOGIC Home Page STARTLOGIC Products STARTLOGIC Support Section STARTLOGIC Testimonials STARTLOGIC Affiliates STARTLOGIC About Us

StartLogic Editorial Library Basics of Search Engine Optimization By Lee Odden Understanding how can you get a substantial increase in free website traffic through basic search engine optimization begins with the fundamentals. These recommendations assume a site does not possess any technical issues that may cause a search engine to avoid indexing it or to not index it properly. ccs credit division service

First, what is search engine optimization Also known as SEO, search engine optimization can be defined as a set of methodologies aimed at improving the visibility of a website in search engine listings. If you have a website, no one will find it unless you promote it. Promotional opportunities for a website vary and should include both offline and online tactics. credit service union worker

On the Internet, the most common way for users to find websites is through search engines. In fact, a recent study shows more people are using search engines than the Yellow Pages to find vendors. Search engines work by crawling the Internet, following known links to find updated pages and new websites, saving copies along the way. 1st credit service union

Even though there are many variations in types of websites, and search engines are constantly refining their ranking methodologies, for these types, there are a common set of rules to follow for better search engine placement. card chase credit customer

1. Do your keyword homework.

   You can gain important insight into what types of phrases are being used to find your type of website with keyword research tools. Wordtracker.com and www.overture.com offer free tools for this purpose. card chase credit service

2. Use keywords in title tags

   . The title tag is critical for a search engine to understand and rank a page. Make sure each page of your website includes a unique, keyword-rich, descriptive and readable title tag of 8-10 words. Example: XYZ Company Widgets - Blue, Green and Black widgets in all sizes. citi credit monitoring service

3. On-page text

   . Use a version of your title tag on the visible page of your site - the higher up on the page, the better. A keyword-rich tagline will also do. This is important for both search engines and your site visitors. credit plus service union

4. Content is good

   - fresh content is better. Plan to add new pages of content on a regular basis. New pages should follow a theme and be placed into categories. If you sell widgets then add product reviews, press releases, customer comments, how-to information, etc., on a regular basis. Search engines will give a preference to sites that offer new content over time. credit farm service

5. Link in, link out

   . All major search engines use incoming and outgoing links as a way to measure a site s popularity with a preference to incoming links from authoritative and information rich websites. Ask distributors, marketing partners and clients to link to your site using keyword-rich link text and descriptions. For example, if you sell red widgets, the link text might be, Company XYZ Red Widgets and link to the page on your website that offers the best information on red widgets. Link out to other websites related to your content such as industry associations, organizations, manufacturers, publications, articles, etc. 1st credit federal service

6. Link smart

   . Linking the pages within your site is important especially if you can link keywords in a sentence to another page that provides more detail. Example: Company XYZ offers a complete range of widgets for every type of occasion or event, where widgets is linked to your widgets product page. This applies to links within the pages of your site as well as links from other websites. credit paychex service tax

7. Make a map

   . Make it easier for a search engine to find all the pages of your website by including a site map. A site map page is a collection of plain text links to all the major web pages of your website. Do not place more than 100 links on one page. It works best to link to the site map from the home page. credit service tax

1. Take the shoe leather tour, aeon credit service

2. Attend trade shows and industry markets and order in bulk or light bulk, credit one service union

3. Purchase lists of wholesale suppliers that will drop ship for you or sell to you in bulk or light bulk or bad cell credit phone service

4. Pay a monthly or annual fee to a product sourcing company to be a part of their network of wholesalers that will drop ship for you or where you can buy in bulk or light bulk. counseling credit debt service

Take the shoe leather tour

By definition, such an effort requires a great deal of time and energy - and a comfortable pair of shoes. It requires legwork and lots of it. Such a tour would put an etailer hopping from estate sale to garage sale to thrift store looking for valued items that can be bought and resold. It would include visits to pawn shops, flea markets, auctions, going-out-of-business sales and newspaper classified ads. card credit payment service

Attending trade shows and industry markets

Attending trade show for business owners (as opposed to a show for consumers) can be a beneficial way of locating new products to sell. If you are selling items in a specific market (e.g., sporting goods, electronics, clothing, etc.), look for a trade event featuring those wholesale vendors. Most trade shows are closed to the public and only accessible with a sales tax license or federal tax identification number. card credit merchant

Trade shows are hosted at major venues all over the country and wholesalers set up booths to hawk their wares and meet potential new retailers. As an online etailer, you ll have to vet each wholesaler supplier with which you speak to ensure they ll work with a home-based, online business. Most of the suppliers at such an event are accustomed to working with small retailers, so the fact you re a small business won t scare them. However, they may not want to work with an online-only business, may require the purchase of items in bulk, may not offer drop shipping and may not offer credit terms. All of those items need to be covered with each potential wholesale supplier with which you visit. counseling credit family

Purchase a list of wholesale suppliers

The web is full of stories from would-be etailers who purchased a list of wholesalers only to discover the list they received was a fraud, out of date or wildly incomplete. According to Laura Della Torre, eBay s senior manager for the company s developers program, Worldwide Brands (www.worldwidebrands.com) is the only directory that is eBay certified. annual credit report request

Rather than the small business owner having to develop relationships with potential suppliers and vetting whether the suppliers will work with a home-based Internet business, Chris Malta s team at Worldwide Brands has ready done the work. area bay credit service

He has authored the Drop Ship Source Directory and the Light Bulk Wholesale Directory. Malta is also the product sourcing editor for eBay Radio. His directories offer more than 4 million products from more than 4, 000 suppliers who have already committed to working with Internet businesses. Product service sourcing companies There are various companies that fall into this category including Doba (formerly Wholesale Marketer), Dropship Direct (DSDI), Mega Goods, Dropship Design and Net Dropshipper. atlanta consumer counseling

Many companies within this genre advertise that they are drop shippers when they aren t, so be careful to ask direct questions and do plenty of research. With these companies, you ll often pay a monthly or annual fee to a part of their network. If you re an aspiring etailer wanting who doesn t want to travel to trade shows or want to spend time developing relationships directly with wholesale suppliers, a product-sourcing company might fit your business model. account card credit merchant

They are a middleman, facilitating relationships with suppliers and, when possible, many advertise they can get you a better price on a product because they negotiate a better deal with suppliers. Whereas you might want five widgets, their entire membership may order 5, 000 widgets and you get the benefit of a lower cost because of that buying power. aspire card credit customer

Doba is the only product service-sourcing company that is an eBay Certified Solution Provider. This article is used with permission from Practical eCommerce magazine, copyright 2007. Practical eCommerce is a printed and online resource for ecommerce businesses. For tips, tools and advice to improve your ecommerce business, Credit Guide Credit Credit . back to the editorial library card counseling credit service

HACKER SAFE certified sites prevent over 99.9% of hacker crime. STARTLOGIC Home Page STARTLOGIC Products STARTLOGIC Support Section STARTLOGIC Testimonials STARTLOGIC Affiliates STARTLOGIC About Us

StartLogic Editorial Library Respond to Your Customer - Now By Nick Loeser One of the most frequent complaints from ecommerce customers is the inability to receive timely answers from a website. I m always shocked at the number of websites that provide only a contact us form, with no phone number or other contact information. In my view, those sites deserve to go out of business. card credit online processing

Recently, an ecommerce shopper told me the following story. My son needed new basketball shoes, and we went online to find them. We had questions regarding the type of shoe he wanted, and the first site we went to had no phone number or immediate method to get a quick answer. I had a very short time in which to purchase the shoes and, finding no method to immediately contact the ecommerce store personnel, we simply clicked off that site and chose another one that was more accommodating. consolidated counseling credit

As ecommerce merchants, we should strive to provide a method to immediately respond to customers questions, complaints and otherwise give them comfort that we are real people, offering a real product, in a real locale. Here are some tips to achieve that goal. check credit service

• Phone number. Display prominently on each page. card credit online payment

• Email address. Display throughout site. civil credit ontario service

• Live date and time. Display on site to confirm the site is up-to-date and current. antonio credit san security

• Suggestion box. Develop a graphic to encourage customer feedback. You might be surprised what they tell you. card cardmember chase credit

• Live chat. If you re staffed for it, it s a great communication tool. clean credit repair service

• Physical locale and mailing address. Confirm to your customers that your have a physical presence and that they can mail something to you if appropriate. credit management service

• Office hours. Post them prominently on the site. colorado credit public service

• Email bell. What s an email bell Consider having an office computer sound off when an email arrives from a customer. This would be similar to the bell on the door of a brick and mortar retailer that signifies a customer has entered the store. Train yourself and your staff that, when an email bell is heard, work is immediately stopped and the consumer s email is promptly returned. consolidation counseling

HACKER SAFE certified sites prevent over 99.9% of hacker crime. STARTLOGIC Home Page STARTLOGIC Products STARTLOGIC Support Section STARTLOGIC Testimonials STARTLOGIC Affiliates STARTLOGIC About Us

StartLogic Editorial Library Web Servers: Shared, Dedicated and Virtual-Dedicated By Mitch Bettis When selecting a domain host for your business, one of the earliest questions you ll need to resolve is whether you want a shared, dedicated or virtual-dedicated hosting plan. bureau card credit service

The main difference between dedicated and shared hosting is how the web server is utilized. In a shared environment, the web server is shared with many different websites. With a dedicated hosting environment, there is only one client per server. card credit customer service

You might subscribe to a shared server for about $5-20 per month (that may or may not include setup fees) for about 2, 000 MB of web disk space and 40 GB of bandwidth. A dedicated server might cost $100-1000 per month, but you get exponentially more web disk space and bandwidth plus greater stability and service. A virtual-dedicated server will cost somewhere in between. credit financial service

Consider shared hosting similar to living in a house with several roommates during your college days. The rent is less because you re sharing the cost with others, but you don t have unlimited room to yourself. You re often impacted by other people in the house and, when there is trouble in one of the rooms, you re often impacted because of your proximity. If each of the roommates is relatively quiet and cooperative, everything can work smoothly. If one of the roommates begins take too much space or get too loud in the house, the other roommates can become cramped and unhappy. card citibank credit customer

A shared hosting environment is often similar. If you are simply looking at cost, shared environment is the way to go - but you also get less space and less bandwidth and may be risking your site s uptime. bad credit repair service

If downtime is not an option, your best option will be either a dedicated or virtual-dedicated server. A dedicated server is akin to a single-family home - it s more expensive than living with college roommates, but you have the space all to yourself. With a dedicated hosting plan, a business gets a different quality of product and a different level of service. Dedicated servers provide a business with a larger amount of uptime, greater server access, the guaranteed ability to use custom applications, greater bandwidth and owners of dedicated servers often receive superior technical support. budget counseling credit

If your company has multiple ecommerce businesses on several shared hosting sites, it may be cheaper in the long run to have all those sites on a single dedicated server where you have the entire house to yourself. credit equifax information

Before leaping to a dedicated environment, an ecommerce owner should consider if a virtual-dedicated server would meet his/her needs. Thomas Gorny, president and chief executive officer of IPOWER, Inc. (www.ipower.com) encourages serious ecommerce businesses to look at a virtual-dedicated server. credit first houston service

Unlike sharing space with college friends or owning a single-family home, a virtual-dedicated server could be likened to a hotel where a person has his own defined space, own bathroom, etc., within the confines of a larger facility that has other rooms with their own finite space. Gorny said such an option gives ecommerce operators stability, a higher level of security, storage capacity and bandwidth similar to a dedicated server at a cost between shared and dedicated. bad credit expertise in

If you ve outgrown a shared plan and aren t ready to jump into the deep waters with a dedicated server, a virtual-dedicated server plan may be a great intermediate step. So what is the difference between a shared server and a virtual-dedicated server After all, they both are sharing a portion of space with other sites. With a shared server, the domain hosting company is often making a calculated guess that you and other sites with which you are sharing a server will never use all the disk space, bandwidth, etc., that you purchased. If it turns out that your site grows to use all the space you ve purchased, and others on your server do the same, your server can become overbooked and difficulties will ensue. cccs consumer counseling

With a virtual-dedicated server, you are sharing space with other sites. However, each person on the server has purchased an equal amount of space and they can t extend beyond their area and impact your space. You are guaranteed a defined space and system resources regardless of what happens with your neighbors resulting in greater stability with your site and an enhanced shopping experience for your customers. credit household service

For many ecommerce sites with low volume, a shared server is perfect. Should your ecommerce business grow beyond an intermediate size into a moderate- to high-traffic site, it s possible you ll find your activity is too much for a shared environment. credit monitoring report

StartLogic Tech Talk Newsletter Welcome to the StartLogic Tech Talk e-Newsletter!

Welcome to the first issue of StartLogic s Tech Talk e-newsletter. We have developed this newsletter as a way for you to get to know us better and keep you informed about how StartLogic can help you achieve your online aspirations. Our team at StartLogic is hard-working, customer-focused, and enjoys what they do and it shows. The results are great customer service and development of some really excellent features that we think you ll appreciate. credit creek pacific service

So, read on, there s much to explore... The hard-working, customer-focused StartLogic Team StartLogic Tech Talk: Forum News We now have StartLogic customer forums!! What is a forum, you may ask Well, a forum is like an online bulletin board. Just look for the subject you have a question or comment about on the main page of the forum, click on it, and see what people are talking about as it relates to what you are looking for. You can also add your own comments or questions. california consumer counseling

In an effort to even further enhance our customer service, we have created over 20 different forum topics, ranging from general support to advanced scripting issues. All forums will be moderated by StartLogic staff or other tech-savvy StartLogic customers, who will help you by replying back to these forums with answers. capital card credit one

To use the forum, simply register by clicking here. Featured Forum News ATTENTION ALL TECH-SAVVY CUSTOMERS!! Do you think you have what it takes to join StartLogic s moderator team If so, please email moderator@startlogic.com if you are interested in joining the moderator team for StartLogic s forum. After three months of service as a moderator, you will be eligible for free hosting on your existing StartLogic account (which will continue as long as you are a moderator). credit pacific service union

StartLogic Monthly Feature: Forum Update Get up to $100 in FREE Google AdWords and Yahoo! Marketing Credits StartLogic Tech Talk s Site of the Month

Get your site noticed on the search engines! StartLogic now offers up to $100 in FREE Google AdWords and Yahoo! Search marketing credits to StartLogic customers. Click here to learn more. Happy Holidays from StartLogic! credit first service union

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