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Knowledge Anywhere and Sales Performance International Strike Alliance

Companies to Hold Free Webinar Discussion to Help Customers Achieve a High-Performance Sales Culture

BELLEVUE, Wash.--(BUSINESS WIRE)--Aug. 2, 2004--Knowledge Anywhere Inc., a leading provider of e-learning solutions, and Sales Performance International (SPI), a leading sales performance services organization, today announced they have formed a strategic alliance to help mutual customers enhance their sales processes. To kick off their alliance, the two companies will hold a free webinar discussion, What is More Important? Product Knowledge or Sales Skills, to be held on Wednesday, Aug. 4, 2004, at 2:00 pm ET (11:00 am PT).
"With Knowledge Anywhere, SPI has a great new partner to help new and existing customers develop and maintain a high-performance sales culture," said Vaughn Rachal, vice president of global sales and channels, SPI.

"Our complementary products and services offer world-class sales performance and learning solutions that produce measurable results," added Tim Sullivan, vice president of product marketing and development, SPI.

"We are extremely pleased to be partnering with SPI to enhance our burgeoning e-learning programs," said Charlie Gillette, president and CEO, Knowledge Anywhere. "SPI's demonstrated ability to help companies improve their sales processes, together with Knowledge Anywhere's strength in developing e-learning programs, will help companies enhance their sales performance and drive sales."

As the first deliverable of the partnership, a one-hour webinar is slated for Wednesday, Aug. 4, 2004, at 2:00 pm ET (11:00 am PT). Featuring Charlie Gillette, president and CEO of Knowledge Anywhere, and Tim Sullivan, vice president of product marketing and development for SPI, the webinar will uncover the answer to the question: What is more important, product knowledge or sales skills? In today's environment, a high performing sales organization needs both to succeed. Traditionally, organizations did not connect product knowledge with the selling process.

This valuable webinar offers an excellent opportunity for vice presidents of sales, sales managers, product managers, and directors of sales training, to hear from subject matter experts on a topic relevant to their job function. This seminar will review:

-- The challenges when product knowledge is not integrated into the sales process

-- Provide an overview of the steps an organization can take to accomplish connection of product and sales skills

-- Provide examples of how some leading organizations are accomplishing this

For more information or to register for this free event, please go to http://www.spisales.com/events.php?id=21 or call 800-850-2025.

About Sales Performance International

Established in 1988 and based in Charlotte, N.C., Sales Performance International (SPI) is a global leader in sales process consulting, training, management systems and supporting tools. SPI provides sales performance improvement services to clients who compete in a wide variety of markets. Some SPI customers include Microsoft, Hewlett-Packard, IBM, Pitney Bowes, and StorageTek. More information may be found at www.spisales.com or www.solutionselling.com.

About Knowledge Anywhere

Founded in 1998, Knowledge Anywhere, Inc. is an award-winning company that specializes in building technology-based learning solutions and performance support systems that provide tangible results. We use innovative technology to offer a broad base of products and services including custom and mobile content development, virtual classrooms and Web conferencing. Our clients use our solutions to facilitate the delivery of proprietary knowledge, employee instruction and product training to dispersed audiences via the Web. Headquartered in Bellevue, Wash., Knowledge Anywhere's clients include AT&T Wireless, Microsoft Corp., Kenworth Trucks, Dade Behring International, E&J Gallo, Nextel Partners and F5 Networks. In 2003, Knowledge Anywhere was named one of the Top 10 "Fastest Growing Technology Companies in Washington State" and one of the "Fastest Growing Technology Companies in North America" by Deloitte & Touche, Fast 50 and Fast 500 programs. Also in 2003, Knowledge Anywhere was named one of the "Fastest Growing Private Companies in Washington State" by the Puget Sound Business Journal. For more information, please visit our website: www.knowledgeanywhere.com, or view our showcase, www.knowledgeanywhere.com/showcase.cfm.

Contacts


For Knowledge Anywhere Inc.
Jennifer Gehrt, 206/419-3203
jennifer@communiquepr.com
or
For SPI
thE Connection, Inc.
Elizabeth Fairleigh, 404-874-4562
EConnection@comcast.net

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