Credit Guides And Credit Services

Credit Pacific Service Union In this article I show you how to justify a search engine optimization budget to your VP of Marketing, CFO, President, or CEO.

Why you need this guide to SEO… Only 16% of search engine marketing budget is allocated to organic search.

Credit First Service Union If you're a marketing manager, I'm sure you use all the weapons at your disposal to achieve your sales and profit targets.

Aplus.Net Introduces Search Engine Booster Aplus.Net offers service to assist businesses with search engine marketing San Diego, CA May 9 ^th, Leading web host and online presence solutions provider, Aplus.Net, today announced the launch of a brand new search marketing service, Search Engine Booster. The new service enables customers to receive expert assessment of their websites with respect to search engine optimization issues. The program is designed to help small businesses achieve optimal placements among search engine result listings and thus increase qualified website traffic.

Card Credit Mobile Service Every banner advertising, direct email advertising, lead generation, magazine advertising campaign requires a proposal to justify the investment.

For most websites, the majority of traffic comes via search engines. SEO (search engine optimization)

Card Credit Discover Service But what about search engine optimization? How do you justify the investment to your VP of Marketing, CFO, President, or CEO. And how do you quantify the value of search engine traffic?

Tips on Search Engine Positioning (Part II) We continue with our series on Search Engines and this month, we focus on Search Engine Optimization. Search engine optimization, also known as search engine placement and positioning, is the process of improving and enhancing a website's internal elements (such as titles, meta tags, textual content) and external factors (such as link and click popularity) to achieve high search engine rankings.

Credit Public Service Union Well, first take a look at these statistics.

Freelance search engine optimization is a growing market. As the internet continues to grow and expand, search engine optimization has become much more important. Site owners need individuals to visit their pages, and with the help of a freelance search engine optimization expert, they can get the hits they need to improve their conversion rates.

Card Credit Processing Service Jul 05 2000: Forrester Research reported that over 80 percent of Internet users reach sites through search engines.

Center Credit Service Union This means if your Web site doesn't attract 80 percent of your visitors from search engines, you're losing out on a lot of search engine traffic.

Card Credit Service Wireless Feb 14 2001: A study from NPD Group found that search listings are more effective than standard banner or button advertisements when it comes to brand recall, favorable opinion rating and inspiring purchases.

Credit Security Service Union In unaided recall, search listings outperformed banners and buttons by three to one, and more than twice as many people gave a more favorable opinion of companies in the top three search positions than those featured in ads.

Credit Report Service The study also found that 55 percent of online purchases were made on sites found through search listings, while a mere 9 percent were on sites found through banner ads.

Blogspot Com Christian Again, if your sales from search engine traffic accounts for less than 55 percent of your total sales, you are missing out on a lot of potential customers.

Christian Counseling Credit So how do you justify the investment of either outsourcing your search engine optimization campaigns or employing a search engine optimization specialist to do it in-house?

Credit Federal Service Union Well, let me speak from my own experience.

Credit Monitoring Service I managed the search engine optimization for my old company's Web site, www.iBoost.com. I spent a month optimizing over a thousand web pages.

Credit Division Service The result was that in total I obtained over 2,000 top 30 rankings in the major search engines and web directories.

Card Credit Online Service This helped grow the site traffic by 33%, which translated to an extra 400,000 visitors and 8 million page views a month.

Consumer Counseling Credit Inc Based on those figures, one top 30 position generated on average 200 visitors a month, or 2,400 visitors over the course of a year.

Card Credit Fleet Service The initial optimization campaign was actually carried out back in October of 2000. But the web pages still command somewhere in the region of 1,800 to 2,000 top 30 positions.

Card Consolidation Credit So your rankings never really disappear from the index, once you have established your positions. They may move up or down the index, but they don't usually drop off the top rankings completely, for no apparent reason.

Credit Free Online Report Before the online ad market softened, my old company could command up to $25 per thousand banner impressions. So, the extra 8 million monthly page views could have generated as much as $200,000 in revenue, per month.

Credit Federal First Service Since my company didn't sell any products or services on the web site, I can only imagine how much revenue could have be generated by the extra 400,000 monthly visitors.

Consumer Credit Service How To Calculate What Your Visitors Are Worth

Center Credit Family Service Some search engine optimization firms charge on a pay-for-performance basis. For example, one search engine optimization company used to charge $85 for a top 10 ranking. You may have come across this company.

Credit Reporting Service A top 10 ranking would almost definitely produce more click throughs than a top 30 ranking. If we use the figure of 200 monthly visitors for a top 10 ranking at a cost of $85, the cost of each visitor would be 42 cents.

Cca Credit Division Service Not bad. But don't forget that once you achieve a top position, little effort is required to maintain that position. So, in reality, it could generate as many as 2,400 visitors in a year. At $85 for a top ranking, this equates to just 3.5 cents for each visitor coming from a top 10 listing.

Credit Free Report Service Analyze your log files. How many visitors do your top 30 search engine positions bring in each month? Now multiply the average of number of monthly visitors these search terms bring in by 12. This is your average return-on-investment of each top position for a whole year.

Card Credit Customer Discover So for example, let's say you get 20 top 30 positions, and they bring in an average of 200 visitors a month.

Credit Repair Report Service Top 30 Positions 20
X
Visitors 200
X
Months 12
---
Total Visitors 48,000

Credit Legal Repair Service Now if you set a budget to acquire 20 extra top 30 positions, you would increase your search engine traffic by 48,000 visitors.

Cic Credit Monitoring Service If we take the rate of $85 for each top 10 position that Coastal Site charges, 20 top positions would set you back $1,700.

Ccs Credit Division Service $1,700 / 48,000 visitors = 3.5 cents per visitor
How much does it cost you to acquire a visitor at present? Probably somewhere in the 25-50 cent range.

Credit Service Union Worker Top positions in pay-per-click search engines, such as Overture, cost as much as $5 to $6 a visitor. According to Overture, the average price its advertisers paid for a visitor was 30 cents, during the second quarter of 2002.

1st Credit Service Union Based on our calculations above, the cost of acquiring a search engine visitor is as low as 12% of what it costs to acquire a visitor at Overture.

Card Chase Credit Customer As you can see, search engine optimization clearly produces an excellent return-on-investment.

Card Chase Credit Service Don't forget that search engine positioning is effective, because the traffic is very targeted. Prospects who find your site through search engines are actively looking for information on products and services just like yours.

Citi Credit Monitoring Service Search Engine Optimization Is A Science

Credit Plus Service Union Just like other forms of marketing and advertising, search engine optimization requires persistence and a lot of testing.

Credit Farm Service The optimization process is complex and time-consuming. You're trying to align your Web pages with the ranking algorithms of the search engines, while at the same time trying to out-smart your competitor's optimizers.

1st Credit Federal Service But the fact remains, search engine optimization is cost effective, and should not be ignored.

Credit Paychex Service Tax Now go convince your VP of Marketing, CFO, President, and CEO of this fact! ;o)

Credit Service Tax About The Author: Michael Wong is a respected internet marketing expert , and the author of a leading search engine optimization book , numerous marketing articles , and reviews of marketing software and ecommerce software .

[ Comment, Edit or Article Submission ]