America Online and Google Announce Expanded Alliance as AOL
Enhances Search Capabilities
Companies Strengthen Alliance, AOL Adds New Features To
Integrated AOL Search Service, Providing AOL Members Smarter, More
Intuitive Search Experience
DULLES, VA and MOUNTAIN VIEW, CA, October 7, 2003 - America Online,
Inc., the
world's leading interactive
services company, and Google, developer of the award-winning
Google search engine, today announced an expanded multi-year
alliance for AOL Search that will bring members search results
from the industry-leading Google search engine as well as
Google's highly relevant sponsored links. America Online today
also announced a series of enhancements to AOL Search to provide
a more intuitive search experience.
"As we expand our agreement with Google, we're continuing to
innovate our integrated AOL Search service to help members zero in
faster on exactly what they are looking for," said David Gang,
Executive Vice President of AOL Products. "By offering
best-of-breed search from Google together with the ability to
search all of AOL, we're giving our members what they've told us
they want most: quick, direct access to relevant results. More than
75% of AOL members use AOL Search each month, and Google's
award-winning search function and targeted paid search listings
have proven extremely popular with our users."
Credit Pacific Service Union Under the new multi-year agreement between America Online and
Google, tens of millions of users of America Online's brands will
have increased access to Google's wide index of billions of
documents, through Google's advanced search technology. As
previously announced, Google is also available within the search
areas of the AOL service in the United Kingdom, France, Germany,
Netherlands, Brazil, Mexico, Argentina, Japan, Australia and
Canada. In addition, Google provides relevant sponsored links
within the search areas of the AOL service in Japan and Canada.
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Credit First Service Union In addition, the companies have extended their marketing
agreement, enabling Google to continue providing AOL and CompuServe
members and users of AOL.COM and Netscape its targeted paid search
listings product, which offers a selection of listings ranked by
relevancy and other factors, from Google's rapidly growing base of
advertisers, now more than 150,000 worldwide. As part of this
extension, Google now provides relevant sponsored links on the
business listings and directories of the AOL Yellow Pages.
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Card Credit Mobile Service "We're very pleased that we have expanded our relationship with
America Online, the world's leader in interactive services," said
Sergey Brin, Google's Co-Founder and President of Technology.
"Google is committed to working with America Online to help enhance
the overall experience for the millions of AOL members and users
around the world by enabling them to find the information and
services they need."
Yet in a later deal announced this summer, eBay has also formed an alliance with Google. This surprised many as Google and eBay have been ... well, less than friendly. And, in an intriguing new plan, eBay and Google plan to launch a " call" program. owned Skype and Google's message service, called Google Talk, will combine to allow buyers to click on auctions and ads to talk with the seller.
Card Credit Discover Service New Features in AOL Search
America Online also announced a variety of improved search
capabilities. The new, enhanced AOL Search is an integral part of
the AOL and AOL for Broadband services, including the latest
version, AOL 9.0 Optimized. AOL Search delivers Google search
results plus a powerful layer of uniquely relevant, timely,
localized content and programming from across the AOL service. This
value-add layer is programmed by AOL Search editors to provide a
smarter and more intuitive online search experience to help AOL
members find what they are looking for faster and more easily.
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Credit Public Service Union Among the enhancements America Online has made to AOL Search
are:
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Card Credit Processing Service * New Smart box search tool - as members type a search query
into the AOL 9.0 Optimized quickstart toolbar field, AOL Search
automatically presents relevant choices and
suggestions - such as Keywords, Web sites and company
information.
* New navigation tabs - let members quickly access Web sites,
Images, and AOL Communities that match their query. From the new
People Search tab, members can find topic-specific AOL Chat Rooms,
Message Boards, Home Pages and Groups that match their
interests.
* Enhanced local searching capabilities - allow members to quickly
find local businesses, services or national chain stores. At the
top of the results page, they will get a personalized list of the
relevant businesses closest to them based on the zip code they have
on file with AOL.
* Enhanced music/entertainment programming -
allows members to search tens of thousands of enhanced listings for
their favorite music artists to hear their latest
single, see their latest video and much more.
* Hot Searches - a new programming feature that
presents search topics gaining in
popularity on the AOL service in real time. Members can browse a
range of topics or select topics from a single channel, such as
Music.
* AOL Search has also made numerous improvements based on member
requests to make search results pages easier to scan, with a larger
font size for text and bolded search terms, as well as a new "Open
a Window" feature allows members to view more pages. By clicking on
the "Open a Window" icon they can open a new Web site while keeping
the results page and other Web sites open. In addition, with AOL's
Web Pop-Up Blocker, AOL members can take control when searching the
Web on AOL by blocking most Internet popups.
Center Credit Service Union Central to the AOL Search design is the way it presents the best
of AOL and the Web with local, timely and relevant search results,
along with exclusive content, right at top of the search results
pages. For example, if a member is looking for a plumber, they'll
first see relevant links to plumbers in their area; when searching
for breaking news stories about people or events, links to
headlines from leading news outlets are presented. In addition to
Web results from Google, AOL Search gives members a one-stop place
from which to find contextual results from across the AOL service
-- whether they're looking for an Internet site, news, images and
people, local resources and AOL Yellow Pages listings, movies,
stock quotes, maps and directions, and more.
Card Credit Service Wireless AOL Search is available from a number of convenient entry points
on the AOL service, including the AOL Client toolbar, the Welcome
Screen, contextual links within content and programming areas, as
well as from the AOL Companion, which allows members to find
information online quickly when using another application.
Credit Security Service Union About Google
Google's innovative search technologies connect millions of people
around the world with information every day. Founded in 1998 by
Stanford Ph.D. students Larry Page and Sergey Brin, Google today is
a top web property in all major global markets. Google's targeted
advertising program, which is the largest and fastest growing in
the industry, provides businesses of all sizes with measurable
results, while enhancing the overall web experience for users.
Google is headquartered in Silicon Valley with offices throughout
North America, Europe, and Asia. For more information, visit
www.google.com.
Credit Report Service About America Online
America Online, Inc. is a wholly owned subsidiary of AOL Time
Warner Inc. (NYSE:AOL). Based in Dulles, Virginia, America Online
is the world's leader in interactive services, Web brands, Internet
technologies and e-commerce services.
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