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Enhanced Unicast Advertising Platform Sets New Standard for Transitional Advertising Accuracy and Performance

Technology Backed by Service Expands Q4 Inventory, Revenue Opportunities

New York Unicast the advertising group of Viewpoint Corporation (NASDAQ: VWPT) recently debuted a new version of its Unicast Advertising Platform. This is the only platform for advertisers, agencies, and publishers that integrates tracking, reporting, scheduling and campaign management for multiple video and rich media formats, including: Transitional, Pre-Roll, In-Page, Expandable, and Over-the-Page, along with non-rich media units. Volkswagen, Kraft, and Honda are among the first advertisers to use the new platform.
Prior to launch, the Unicast Advertising Platform underwent a two-month beta test with premium sites such as ABC News.com, AOL, SportsLine.com, ESPN.com, MSN, NYTimes.com, Weather.com, and Yahoo. Based on these test results, the latest version of Unicasts platform minimizes impression discrepancies to between 1% and 3%, well below the industry average of 10%. This and other enhancements provide publishers with greater revenue margins and agencies with more buying opportunities in Q4.

Credit Pacific Service Union "Unicasts next-generation platform helps us manage campaigns and ad inventory with even more efficiency, said NYTimes.com Director of Advertising Operations Heather Keltz. They saw a need from the publishing community and responded."

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Credit First Service Union This new rich media platform enables marketers and publishers to push the creative envelope with the long-standing reliability and service they have come to trust from Unicast. Recently, Unicasts brand was re-launched to publishers, agencies and advertisers, with improved product attributes and brand messaging, to make it easier to design and deploy comprehensive campaigns using Unicasts offerings. The company believes the new platform enhancements announced today further bolster Unicasts product line and establish the name Unicast as a prominent competitive brand in online advertising.

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Card Credit Mobile Service What matters is providing the best service, value, and innovation for our publishers, advertising agencies, and advertisers, says Unicast General Manager Larry Allen. The new platform not only addresses those needs, but it will provide new ways for advertisers to leverage their creative and media budgets to drive more sales this holiday season.

Card Credit Discover Service Other enhancements to the Unicast Advertising Platform include:

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Credit Public Service Union *Optimized targeting for more predictable inventory planning

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Card Credit Processing Service *Enhanced metrics and reporting, such as cross-publisher audience

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*More ways for consumers to interact with ads, such as interactive video

Card Credit Service Wireless *Ability to run multiple video and rich media assets simultaneously to enable more cohesive storytelling

Credit Security Service Union *Viral marketing capabilities via e-mail and instant messaging

Credit Report Service *Netscape, Mozilla Firefox support to expand reach of campaigns

Blogspot Com Christian This is in addition to the platforms wide array of creative capabilities, including: high quality video/audio, data capture, and data streaming. Unicast Advertising Platform also supports an array of additional ad formats such as Peelback, Pushdown, OnDemand Video, and publishers custom formats.

Christian Counseling Credit ABOUT UNICAST

Credit Federal Service Union Unicast, the advertising group of Viewpoint Corporation (NASDAQ:VWPT), is a leader in rich media advertising technology on the Web and on the desktop. Unicast provides marketers and publishers the only rich media technology that delivers all creative formats including Transitional, In-Page, Pre-Roll and Over-the-Page with integrated reporting and renowned customer service across Unicast Premium Sites, Unicast Marketplace and Viewpoint Photos. Unicast was the first rich media technology company, founded in 1998, and was acquired by Viewpoint Corporation in January 2005. Combined with the power of Viewpoint Visualization Technology, Unicast offers its Online Advertising Suite and the Unicast Advertising Platform to provide leading clients with the most visual and interactive video experiences on the Web. More information on Unicast can be found at www.unicast.com.

Credit Monitoring Service FORWARD LOOKING STATEMENTS

Credit Division Service This press release contains "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act of 1995 and similar expressions that reflect Viewpoint's current expectations about its future performance. These statements and expressions are subject to risks, uncertainties and other factors that could cause Viewpoint's actual performance to differ materially from those expressed in, or implied by, these statements and expressions. Such risks, uncertainties and factors include those described in the Company's filings and reports on file with the Securities and Exchange Commission.

Card Credit Online Service Viewpoint and Unicast are trademarks of Viewpoint Corporation. Copyright 2005 Viewpoint Corporation. All Rights Reserved.

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