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• BlueTie Unveils Multi-Channel Advertising Platform to Monetize E-Mail for ISPs and Web Publishers
• BlueTie Fosters Entrepreneurial Spirit as Sponsor of the Intuit Just Start Campaign
• CA and BlueTie Join Forces to Help ISPs Turn Email Into Unique Revenue Stream
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About BlueTie

BlueTie is the leading provider of email and calendaring solutions for the small and mid-sized business market. The company services are provided through a Software as a Service (SaaS) delivery model, which gives users desktop-like speed and performance from any computer with Internet access or any mobile device, without having to install software programs. card credit mobile service

BlueTie was established in 1999 by serial entrepreneur David Koretz, BlueTie President and CEO, and Tom Golisano, founder and Chairman of Paychex (NASDAQ:PAYX) a $2 billion payroll provider serving the SMB market. One of the fastest growing software providers in the world, BlueTie supports hundreds of thousands of users under its current paid distribution model, which has been supported by a direct sales force, eCommerce sales, 650 resellers and distribution via dozens of ISPs worldwide. card credit discover service

BlueTie is doing its part to democratize technology by providing its online email, calendaring and collaboration solution which users have previously paid for free to small businesses with up to 20 employees. This unprecedented move makes BlueTie the first provider to offer a state-of-the-art suite of comparable business services at no cost to the user, all backed by a business model that generates revenue through partnerships with trusted business service providers. credit public service union

Market Overview The average business user spends almost five hours a day in their email and collaboration application, using it to store their contacts, appointments and email for both their business and personal lives. Many email providers have attempted to monetize this user behavior since the late 1990s by delivering banner, behaviorally or contextually targeted advertising from within the email application MSN Hotmail, Yahoo! and Google Gmail are the best examples of companies who use these advertising delivery models. Advertisers pay the email provider on a cost-per-click (CPC) or cost-per-thousand (CPM) basis, meaning advertisers pay a fee each time someone clicks on their ad or for every 1, 000 people who view their ad. This method of online advertising is rarely effective. card credit processing service

The keys to successful online advertising are relevance and intent: email providers must deliver advertising that is pertinent to the user when they intend to make a purchase decision. While behaviorally-targeted ads those based on user demographic data, location, etc. may be minimally relevant, these early delivery models of untargeted online advertising generally fail on both counts. A Monster.com banner ad is irrelevant to a user who is not looking for a new job and doesn have any intention of looking for one in the near future, for example, and banner ads are commonly perceived to be intrusive and distracting, and can even erode brand equity. center credit service union

Search engine marketing has been so successful because it meets both of the requirements for success. Based upon keywords entered by the user, paid and unpaid results are returned that are both relevant and are delivered at the time the user intends to act upon those results. Google has attempted to use a similar model of contextually targeted advertising in its Gmail offering by scanning the text of a user emails for keywords and inserting advertisements adjacent to those keywords viewed by many as a serious invasion of privacy. These ads are also often irrelevant to the user. card credit service wireless

For instance, a manager using Gmail may receive a time-off request from an employee mentioning he/she will be in Cape Cod, which Google scans for keywords and then presents the manager with ads about Cape Cod hotels or travel packages. These advertisements are neither relevant to the manager nor do they capture his intent resulting in a low click-through rate. credit security service union

Capitalizing on a Market Opportunity Recognizing the failure of other email providers to deliver an effective distribution medium for would-be advertising partners and understanding the value of an effective solution, BlueTie has developed Featuretisements a patent-pending method for delivering value-added services to its users. Featuretisements are features embedded into the BlueTie application that enable users to perform relevant transactions from within the BlueTie application using BlueTie partners services. BlueTie partners - nationally recognized small business service providers - give users unobtrusive, on-demand access to relevant business services, which are presented in response to user actions. Users see these services only when they are needed such as when booking a business trip or receiving a birthday reminder. credit report service

Featuretisements are embedded subtly into the user interface to ensure that the use of partners services is an easy, natural extension of the users normal workflows. Users never leave the BlueTie application in the course of these transactions, and those who choose to take advantage of them will pay the same competitive prices offered directly from the providers Web sites. The monetization of Featuretisements is purely cost-per-acquisition (CPA), so BlueTie only receives revenue when a partner services are used. blogspot com christian

BlueTie will soon introduce integrated travel reservation services from Orbitz and email marketing services from Constant Contact. Additional services, such as integrated faxing, web conferencing, small business credit cards and office supplies ordering, will be phased in over time. BlueTie free application is delivered over the Web and is available to the nation 22.9 million small businesses. BlueTie expects to sign-up millions of SOHO/SMB users within the first 12 months. christian counseling credit

BlueTie partners finally have an effective way of reaching their audiences in a relevant and intentional manner that provides brand exposure to millions of small businesses for hours each day, and they pay only for completed transactions; BlueTie users have access to a free, powerful, business-class email, calendaring and collaboration application, which offers valueadded business services that simplify their lives; and BlueTie gains broad product distribution monetized via a share of each partner transactional revenue. credit federal service union

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World Headquarters BlueTie, Inc. 1050 Pittsford Victor Road Pittsford, NY, 14534 USA Tel: +1.585.586.2000 (Int l) Fax: 585.586.2268 Asia Pacific Sales Office credit monitoring service

BlueTie Asia Pacific Level 9 Thakral House 301 George Street Sydney NSW 2000 Australia Tel: +61 407 800 395 Tel: +61 414 568 902 Fax: +61 2 9251 0114 credit division service

www.bluetie.com or call 1-800-BLUE-TIE. About BlueTie, Inc. BlueTie Unveils New Website | Press Release 2004 | BlueTie, Inc. Press Room BlueTie Unveils New Website ROCHESTER, N.Y., October 12, 2004 BlueTie, Inc., a leading developer of business and carrier-class messaging solutions, today announced that it has launched a new website that reflects its unique position within the messaging and collaboration industry and its continued focus on innovation and industry-leading services. The new portal was designed to represent the growth and maturity that BlueTie has experienced over the past five years, and was created to highlight the Company's new product plans and its future direction. BlueTie's website will continue to give its current and potential customers the excellence in content and communication that they have come to expect from this award-winning interface. The site was created to meet a variety of growing customer needs and features information about BlueTie, its products, features, news, events and also offers customers the ability to purchase email and collaboration products on-line. "The new site was designed with our customers in mind, "said David Koretz, President and CEO. "With its abundance of information about our products and services, along with a focus on how BlueTie can help businesses with all of their messaging needs, we know it will become an essential resource for small businesses." BlueTie has been designated by Forbes Magazine as "Best of the Web" in the Small Business category in 2002 2004, and named to its Best of the Web Small Business Directory in 2003. The Company has also won "Best of the Web" designation for business services, awarded by the Rochester Business Journal in 2003. In conjunction with the launch of the website, BlueTie has rolled out a new a la carte services menu that will enable business customers to have greater flexibility and realize substantial cost savings when choosing their email solution. For more information please visit our website at www.bluetie.com, or call 1-800-BLUE-TIE. About BlueTie, Inc. BlueTie Hosts Session at ISPCON | Press Release 2004 | BlueTie, Inc. Press Room BlueTie Hosts Session at ISPCON ROCHESTER, N.Y., November 01, 2004 BlueTie, Inc., a leading developer of business and carrier-class email and collaboration solutions, today announced that it will be hosting a vendor session at ISPCON, a leading event for wired and wireless ISPs (Internet Service Providers). The Conference sessions will focus on the major business issues that are driving the ISP industry, along with an emphasis on the potential for value creation by providing value-added services and product offerings. BlueTie Vice President of Sales, Fred Mayne, along with other senior members of BlueTie sales and engineering teams, will address the dynamically changing and highly competitive environment for service providers, along with providing an outline for product differentiation through value-added services. o one would disagree that email continues to be the most widely used application on the Internet, said Fred Mayne, BlueTie VP of Sales. he ability for service providers to differentiate their offering by creating a value proposition with a speed to market that not only satisfies their users needs, but provides a great return on investment, is invaluable in such a competitive and cost-conscious marketplace -- BlueTie can show them how. /p BlueTie email and collaboration application is currently being utilized by service providers around the globe. The award-winning application and interface allows providers to offer to their users enhanced features like anti-spam and virus protection, contact management, shared files and calendars, and instant messaging - all under their own brand. BlueTie interactive session will begin at 1:30 PM on Thursday, November 4, 2004 and will include success stories from current customers, internal industry research, as well as an opportunity to meet the Company executives. The ISPCON Fall 2004 event will be taking place November 3-5, 2004 at the Santa Clara Convention Center in Santa Clara, California. For more information, please visit www.ispcon.com monebaggasse