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HEALTHvision Partners with Greystone.Net to Provide Healthcare Web Site Benchmarking Solution

Analysis Offers Insight into Web Site Effectiveness, Competition and Financial Return

IRVING, Texas--(BUSINESS WIRE)--June 22, 2004--HEALTHvision, a leading healthcare Internet company, announces a strategic partnership with Greystone.Net to provide Greystone's industry standard Web site benchmarking solution to healthcare organizations throughout the country. Developed by Greystone's team of Web experts, the benchmarking product has been used by more than 250 organizations to effectively measure the success of their Web initiatives over time and to provide comparisons to other organizations. Customers undergo a comprehensive evaluation to determine how their Web sites measure in areas ranging from performance and support to financial return, target market penetration and utilization. Results of the benchmarking analysis are based on survey responses from the healthcare organization itself, as well as from careful review of Web analytics.
For benchmarking customers, the end result is a report that allows them to evaluate their Web sites objectively and make plans for necessary adjustments for continued improvement. Perhaps most importantly, the benchmarking solution gives them the information they need to accurately measure and justify their Web investments.

"Healthcare organizations spend hundreds of thousands -- even millions -- of dollars each year on Web marketing initiatives. They need the tools to effectively measure where those dollars are going and what results they're getting," said Scott Decker, chief executive officer for HEALTHvision. "By partnering with Greystone, HEALTHvision offers the data that organizations need to make educated decisions for their interactive programs -- as well as the solutions and services that put these decisions into action."

HEALTHvision and Greystone deliver several elements of analysis as part of this benchmarking solution. Based on quarterly survey results and external investigation, customers receive three quarterly reports:

-- An individual report, which summarizes and trends each customer's own data, segmenting the data into categories that address demographics, utilization, searches, finances, technology and Internet Web culture.

-- A peer comparison report, which compares the customer to its peer group, such as academic medical centers, pediatric hospitals or health systems.

-- A national comparison report, which compares each customer's data against all HEALTHvision and Greystone benchmarking customers nationwide.

Together, the three reports provide an accurate and ongoing view of Web site performance -- allowing customers to gauge their sites' effectiveness against previous work and against the work of similar organizations.

In addition to the quarterly reports, customers can also expect resources that help them better understand the implications of the comparison reports. HEALTHvision and Greystone grade each benchmarking customer's site on an annual basis, providing these organizations with a Web site grading card and personal feedback with tactics on how to create measurable improvement to their Web sites.

Customers gain access to Greystone's Insight newsletter, which features client case studies, data findings and other information on successful sites. They are also invited to visit a customers-only page of Web site best practices and to attend scheduled, online forums to discuss these best practices with leading Web experts.

"Greystone.Net Benchmarking provides clear insight into the areas where clients are doing well, as well as the areas that may need more work. Through benchmarking, clients can begin to develop a plan for Web site improvement," said Michael Schneider, executive vice president for Greystone. "Our partnership with HEALTHvision will help expand the options available to clients when looking for proven ways to advance their Web-based initiatives."

HEALTHvision's solutions create a connected healthcare community for physicians, patients and consumers. From online health resources that produce increased market share and patient loyalty to Web-based delivery of patient data and clinical applications, HEALTHvision's solutions and services help more than 350 healthcare organizations nationwide use advanced technologies to address key business issues.

About HEALTHvision

HEALTHvision is a leading healthcare Internet company, focused on creating a connected healthcare community for physicians, patients and consumers. The company's web-based infrastructure, e-healthSOURCE, is the most widely used in the industry, hosting more than 7 million unique patient records. Additionally, more than 350 healthcare organizations use the company's solutions to make health care easier for their key audiences -- a number that represents more than 23,000 clinicians (including 11,000 physicians), thousands of patients and millions of consumers. A privately held company, based in Irving, Texas, HEALTHvision was formed in July 1999. For more information, visit www.healthvision.com.

About Greystone.Net

Greystone.Net, a Georgia corporation established in 1996, is a leading provider of Internet solutions, products, and consulting services for healthcare organizations. Greystone.Net advises hundreds of community hospitals, multi-hospital health systems, academic medical centers, and health plans nationwide. By effectively identifying technological, infrastructure, and organizational issues, Greystone.Net provides organizations the means to skillfully deploy Internet solutions. The Greystone.Net team counsels clients as they orchestrate plans that are market-sensitive, strategically oriented, and tactically appropriate. As part of this process, Greystone.Net is dedicated to providing clients with the highest quality, medically accurate health information to support the development of an organization's brand and drive volume to the Web site and its organization. Greystone.Net's achievement of these goals underscores its mission to provide leadership within the healthcare industry. For more information, visit www.greystone.net.

Contacts


HEALTHvision, Irving
Bevey Miner, 972-819-4207
bminer@healthvision.com

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